Domain Name Com's Web Analytics: An Hour a Day

Web Analytics: An Hour a Day

Domain Name Com's - : Web Analytics: An Hour a Day

- An Excellent Read to Understand the 'What', 'How', and 'Why' of Webnalytics
'Web Analytics: An Hour a Day' is one of the most insightful and deligtful books I have read in recent times on any topic. It is an indispensable read to those who want to understand not only the "hows" of webanalytics but also the "whys" of executing a task or implementing a webanalytics strategy.

Being a practitioner myself, the first thing I would say is that Avinash's passion for Webanalytics and his depth of knowledge and perspective comes out very clearly as one goes through the book. Avinash has done a remarkable job in taking a complex subject and making it fun and in a style that is easy to read.

And then there is the Trinity approach, a framework that is simple in its outlook and yet is robust enough to encapsulate all the key components for a successful Webanalytics program -- from density analysis & segmentation to conversion rates to A/B testing and VOC.

I also enjoyed reading all the titbits about the different technologies, data capture mechanisms etc. Another thing that makes this book unique are the "Why should you care" sections - which I thought was very cool since many folks spend too much time getting something executed without understanding the "so what" aspect of it.

And lastly for those folks deep into TQM, zero defects etc, Avinash has a section applying the Six-Sigma DMAIC (Define, Measure, Analyze, Improve, Control) process to continuously improve the WA program.

In summary, an excellent book that is a must read for someone in the Webanalytics space -- and recommended without any reservations.

Rating:

- Avinash - Priest, Bartender and Storyteller for Marketing Techies
A few days after I became unemployed, I spotted this book, picked it up and started reading, and reading, AND READING. Bells and whistles and lightbulbs went off in my head, and I met my NEW CAREER path face-to-face...

I opened my wallet to look at the last remaining dollars, put the book back, and spent the next half hour talking myself out of spending precious food and gas dollars for another book.

Well, I just finished reading the book I ended up buying that day. It was probably one of the best acquisitions I ever made. Avinash is a gifted technical storyteller with fire in his belly and charm in his delivery; I'd like to thank him here, publicly, for sharing his gift and helping me to launch what I hope will be a new livelihood.

Rating:

- Accessible and Marketing Driven
One of the first things that impressed me about this book was the fact that it went beyond what I was expecting to read: how to better read analytics dashboards. What I found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book.

Kaushik does a great job with the format. As is the fact with any subject you are committed to knowing, reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.

The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.

Rating:

- Perfect guidance for every level of knowledge
I loved this book. It is fill with lots of practical examples, useful URLs, graphics and summaries that help you really get the point of what all the theoretical part is trying to make.

There is something for everyone in this book, whether you are a novice in the field, an experienced analyst, a Marketing Mgr or the owner of your own cyber-business, you will read avidly every page of this book with the feeling that you are actually learning something useful for your professional change.

If you want to make a difference and be the reference for the Web analytics world of your surroundings (including friends and family!), buy this book and enjoy it.

The learning will be painless and will last forever. I highly recommend it.

Rating:

- Great Strategic and Tactical book on web site analytics
When I first saw Web Analytics: An hour a day, I thought it would flow like the average programming books - an hour a day type path. Those types of books never appealed to me, because the books never seemed very deep. My first perception was quite wrong.

What I found instead was a very deep book that explained not just how to tactically use web analytics to improve my systems, but also the strategy and philosophy on why and when.

The book does a great job of giving real world examples on how to analyze your size, review and understand key metrics and what might be things to look at for improvement.

I recommend as a reading plan to read through the book, or at least ahead a few chapters at a time. And then use the weekly/daily plan to constantly drive improvement in your system and analytics.

One of the things that is great about this book, is that I could see using the weekly/daily plan, over and over on subsequent sites in the future.

The other thing that is worth pointing out is how thorough this book is in covering subjects like multichannel analytics when dealing with stores, call center and a web site. It also covers difficult unchartered areas like Rich Internet Applications(RIA) and how to capture the worth while data points.

This is definitely a book you need to own, if you have anything to do with improving your web sales or customer experience.

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