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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Domain Name Com's - : Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs


  


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Binding: Kindle Edition
Dewey Decimal Number: 658.409
Format: Kindle Book
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 224
Publication Date: June 30, 2008
Publisher: Wiley
Sales Rank: 259
Studio: Wiley




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Editorial Review:

Product Description:
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Are You "Tuned In" to Your Business Opportunities?
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the preview, but it is being published today. It was a very interesting experience to read this book, because I feel as though I understand the authors' perspectives so well already. But even though I know where the authors are coming from, I was still riveted by this book. They tell so many great stories that illustrate their big point, which is that you need ... Read More



Rating: 4 out of 5 stars - The Universal Rule
Great Book!! Your own personal opinion is irrelevant no matter what situation you are in. You can accomplish more than you've ever imagined in your personal and professional life by observing and listening to others and what they want. And whether it's right or wrong, let it go. Just give them what they want and the paybacks will come. This book is another great spin on the principles of Dale Carnegie.



Rating: 5 out of 5 stars - A Book for Every Marketer
This book is a must read for all entrepreneurs and their marketing department. If you're lucky enough to read this book before developing your business plan, you're going to benefit greatly. This book really helped our team dig at how we were developing and marketing our application and our business.

The examples of the book are unique and interesting, supporting the entire premise. Perhaps the best feature of the book is that it can easily be used as a checklist for your company, your ... Read More



Rating: 5 out of 5 stars - It's all about "connections"
This straight-talking book is a great addition to any entrepreneur's bookshelf. When positioning a company or a product - or a candidate for public office, there are several rules to follow, among them: Who is your customer? What is important to your customer? And how does your service or product meet the "perceived" needs of your customer? The key words are "perceived needs." You must know what your customer is buying and why, and what they want to buy. You also need to know what they are not buying ... Read More



Rating: 5 out of 5 stars - Excellent introduction/summary for Pragmatic Marketing Principles
I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. The two disciplines work well together to create software products that resonate with customers.

This book is not so much breaking new ground, but distilling years of learning into a simple introductory form for folks who might ... Read More



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