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Raving Fans: A Revolutionary Approach To Customer Service

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List Price: $22.95
Our Price: $15.61
You Save: $7.34 (32%)
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Binding: Hardcover
Dewey Decimal Number: 658.812
EAN: 9780688123161
ISBN: 0688123163
Label: William Morrow
Manufacturer: William Morrow
Number Of Items: 1
Number Of Pages: 160
Publication Date: May 19, 1993
Publisher: William Morrow
Release Date: May 19, 1993
Sales Rank: 2363
Studio: William Morrow




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Editorial Review:

Product Description:
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.





Customer Reviews
Average Rating:  out of 5 stars

Rating: 4 out of 5 stars - "raving fan"
Good quality, really almost new. Highly satisfied, only wish it had arrived a little quicker. Ordered another used book at the same time from another Amazon source and it arrived 3-4 days sooner.



Rating: 5 out of 5 stars - This is one of the best management books ever written, made even better by the simplicity of the presentation.
By definition, a "raving fan" is a customer that is so happy with your company that they praise your actions to anyone who might possibly listen. They are the best form of advertisement and the hardest to acquire. Changing your customer service strategy so that you have raving fans rather than customers is the point of this book and the story is told in parable form.
The two main characters are Area Manager and Charlie, his male fairy "godmother." Using the magic that all fairy godmothers ... Read More



Rating: 5 out of 5 stars - In lieu of Book
I bought this in lieu of buying th book and am glad I did. We slipped it in and played it while on a day trip on the road. We are Amazon booksellers and found the information very helpful in our applying it to our bookselling business. The narration is story form which helps keep it interesting as well.



Rating: 2 out of 5 stars - A Little Flimsy Perhaps, but...a Quick Charge
This book has a rather flimsy message. Simply stated it is that you can smash your competition and achieve exceptional success in sales by adhering to a deceptively simple formula: Know what you want; know what the customer wants, deliver beyond the client's expectation, and never stop enhancing your service. The message is delivered in a writing style known as "mystical realism" in the fiction world, and which doesn't work quite as well in the non-fiction world. There is some real magic here, though, ... Read More



Rating: 4 out of 5 stars - I am a Raving Fan
This is one of the most informative and fun-to-read books I've ever read. There is so much to be learned and to think about. Really gets your energy and mind going.



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