Register and manage all your domains at Domain Name Com - Electronics & Software
Domain Names Electronics Software
.BIZ domains are here!
Manage | Register | Email Login
Home | Domain Name Registration | Software | Electronics | Web Certificates | About Us | Contact Us | Help
Welcome: Domain Name Com Shop
Home | Domain Name Registration | Software | Electronics | Web Certificates | About Us | Contact Us | Help
The Open Brand: When Push Comes to Pull in a Web-Made World

Domain Name Com's - : The Open Brand: When Push Comes to Pull in a Web-Made World


  


List Price: $24.99
Our Price: $16.49
You Save: $8.50 (34%)
Prices subject to change.



Availability: Usually ships in 24 hours



This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 380
EAN: 9780321544230
ISBN: 0321544234
Label: Peachpit Press
Manufacturer: Peachpit Press
Number Of Items: 1
Number Of Pages: 208
Publication Date: March 14, 2008
Publisher: Peachpit Press
Sales Rank: 54578
Studio: Peachpit Press




Related Items:

Editorial Review:

Product Description:
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry.

From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The Open Brand illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance—On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world.




Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - A must read for anyone in business who wants their brand to be relevant in today's economy.
This is a quick read loaded with insight and data that every smart business person should read if they want to stay current and embrace the concept of opening up their brand.



Rating: 3 out of 5 stars - The brand isn't everything
OPEN Brand by Kelly Mooney and Nita Rollins starts with the thesis that the internet is changing how brands work. The problem with this thesis is that it assumes that brands work. So many recent business books get hung up on the all powerful brand and never really stop to think about what a brand is in the grand scheme of things. In other words, marketers become punch drunk on their own marketing even if the general public doesn't.

OPEN Brand attempts to be a handbook for traditional ... Read More



Rating: 2 out of 5 stars - Boring and uneducational
While the book looks cool and has impressive design, the content is poor. It was so boring that it was really hard to finish it. Also the information it provided was low value to me.

I don't recommend this book to people who know what is web 2.0. If you have no clue, you might learn something new.



Rating: 5 out of 5 stars - Strategies to create a decisive competitive advantage in a Web-made world

As I read this slender but remarkably thought-provoking volume, I was reminded of Henry Chesbrough's breakthrough insights about what he calls "the open business model" and the open mindset it requires. "A business model performs two important functions: it creates value and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the final consumer that will yield a new product or service with value being added throughout the various ... Read More



Rating: 4 out of 5 stars - I expected it to be better, more complete...
...but it is not bad at all either. Is is mostly focused on branding for the Internet and not all kinds of branding resource. In those terms I think the real purpose of the book was met and it defined well the term "OPEN" Brand and some of it's aplications in a technology based global economy.

I did learn many things but I expected a bit more from this book in terms, maybe of the origins of branding, it's evolution, etc... I wish I could get to put my hands in a better, more complete book ... Read More



Browse for similar items by category:

 

Domain Name Registration
Register Domain Name
Private Domain Registration
Domain Name Auction
Bulk Register Domains
Transfer Domain Name
Bulk Transfer Domains
Manage Domain Names
Email Accounts
Website Creator
Website Creator
Build Your Own Website
Website Templates
Mobile Website Templates
Website Hosting Plans
Hosting Plans
Dedicated Server
Virtual Dedicated Server
My Server - Account Login
Secure Server Certificates
Introduction
Technical Documents
Purchase Secure Server
SSL Certificate
Software
MS Office Student
QuickBooksPro 2008
Digital Photo Editing
How To Create a Foto Album
HTML WebPage Editors
Top Firewalls
Networking Software
Internet Security
Local Area Networks
Security & Firewalls
Software Downloads
Internet Utilities
Children's Software
Programming
Electronics
MP3 Players
Camera & Photo
Office Electronics
Computers & Ad-On's
Handhelds & PDA
GPS & Navigation
Home Automations & Security
Compare Prices on Electronics
Ink & Toner Finder
Monitors & Projectors
Internet Webcams
Blu Ray Disc Drive
Contact Information
Office Locations
Customer Feedback


| Domain Name Registrations | Manage Domain Names | Email Account | Site Creator | Hosting Plans |
| SSL Certificate | Electronics | Software | Glossary | Domain Info | Links | Contact Us | Home |
The Open Brand: When Push Comes to Pull in a Web-Made World
Copyright 2001 - 2008 Domain Name Com .com  All right reserved.          Privacy | Legal | Sitemap

Keyword search in regard to Domain Names and Server Hosting:
domain, register, domain name, domainnames, domain registration, register domain, domain name registration, cheap domain, free domain, domain search, domain hosting, domain name search, cheap domain names, buy domain, web domain, register domain name, web hosting, cheap domain name, domains, public domain, web site design, free domain name, domain registry, buy domain name, free web site, domain furniture, web site hosting, register a domain, web site templates, domain com, cheap domain name registration, domain lookup, register domain names, domain registrar, cheap web hosting, domain controller, best web hosting, cheap domain registration, web site monitoring, domain and range, free domain names, make a web site, web hosting reviews, web site development, web site builder, digital domain, my domain, register a domain name, media domain, domain parking, web hosting services, cheap domains